/* ===========================================================
   SwitchUp Marketing — shared styles
   =========================================================== */
:root{
  --bg:#0f0f11; --sec:#141416; --card:#1c1c20; --line:#33333b;
  --text:#ffffff; --soft:#eceef2; --muted:#c4c6cf;
  --accent:#ff2d55; --accent2:#ff6a86; --maxw:1160px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:'Poppins',-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,sans-serif;
  background:var(--bg);color:var(--text);line-height:1.65;font-weight:400;overflow-x:hidden;animation:pageload .5s ease both}
@keyframes pageload{from{opacity:0}to{opacity:1}}
h1,h2,h3,h4{font-family:'Syne','Poppins',sans-serif;font-weight:700;letter-spacing:-.01em;color:#fff}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
p{color:var(--soft)}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
.grad{background:linear-gradient(135deg,var(--accent),var(--accent2))}
.kicker{color:var(--accent);font-weight:600;text-align:center;margin-bottom:8px;letter-spacing:.02em}
.kicker.left{text-align:left}
.sec-title{text-align:center;font-size:clamp(24px,4vw,32px);margin-bottom:36px;color:#fff}
.pad{padding:74px 0;position:relative}

/* dark sections carry a soft pink hint */
.tint{background:radial-gradient(900px 420px at 50% -10%,rgba(255,45,85,.16),transparent 62%)}
.tint-l{background:radial-gradient(700px 400px at 12% 0%,rgba(255,45,85,.14),transparent 60%)}
section.pad::after{content:none}

/* pink separators */
.sep{height:2px;border:0;max-width:var(--maxw);margin:0 auto;background:linear-gradient(90deg,transparent,var(--accent),transparent);box-shadow:0 0 20px 2px rgba(255,45,85,.45);opacity:.85}
.glow-streak{display:none}

/* buttons */
.btn{display:inline-block;padding:14px 30px;border-radius:10px;font-weight:600;font-size:15px;cursor:pointer;border:none;color:#fff;
  background:linear-gradient(135deg,var(--accent),var(--accent2));background-size:180% 180%;background-position:0 0;
  transition:transform .18s cubic-bezier(.2,.8,.2,1),box-shadow .18s ease,background-position .5s ease;
  box-shadow:0 6px 18px rgba(255,45,85,.28)}
.btn:hover{transform:translateY(-3px) scale(1.03);box-shadow:0 16px 34px rgba(255,45,85,.5);background-position:100% 0}
.btn:active{transform:translateY(-1px) scale(.98);box-shadow:0 8px 18px rgba(255,45,85,.4)}
.btn-ghost{background:transparent;color:#fff;border:1px solid #55555f;box-shadow:none}
.btn-ghost:hover{border-color:var(--accent);box-shadow:0 10px 24px rgba(255,45,85,.25)}

/* reveal */
.reveal{transition:opacity .7s ease,transform .7s ease}
body.anim .reveal{opacity:0;transform:translateY(24px)}
.reveal.in,body.anim .reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){body{animation:none}.reveal,body.anim .reveal{opacity:1!important;transform:none!important;transition:none}}

/* logo */
.logo{display:flex;align-items:center;gap:9px}
.logo img{height:40px;width:auto}

/* header — transparent, solid on scroll */
header{position:fixed;top:0;left:0;right:0;z-index:50;background:transparent;border-bottom:1px solid transparent;transition:background .25s ease,border-color .25s ease}
header.shrink{background:rgba(13,13,15,.9);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
header .bar{display:flex;align-items:center;justify-content:space-between;height:80px;transition:height .25s;max-width:var(--maxw);margin:0 auto;padding:0 24px}
header.shrink .bar{height:60px}
header.shrink .logo img{height:32px}
nav ul{list-style:none;display:flex;gap:24px;align-items:center;font-weight:500;font-size:15px}
nav a{cursor:pointer;transition:color .15s;padding:6px 0;color:#fff}
nav a:hover,nav a[aria-current="page"]{color:var(--accent)}
.hamburger{display:none;font-size:24px;cursor:pointer;background:none;border:none;color:#fff;margin-left:auto}
.navtoggle{display:none}
@media(max-width:960px){
  nav ul{position:absolute;top:100%;left:0;right:0;flex-direction:column;gap:0;background:#141417;border-bottom:1px solid var(--line);display:none;padding:8px 0}
  nav ul li{width:100%}nav ul a{display:block;padding:14px 24px;border-top:1px solid var(--line)}
  .navtoggle:checked ~ nav ul{display:flex}.hamburger{display:block}.header-cta{display:none}
}

/* hero */
.hero{position:relative;text-align:center;padding:clamp(120px,15vw,150px) 0 92px;overflow:hidden;
  background:radial-gradient(1500px 520px at 50% -6%,rgba(255,45,85,.30),transparent 62%),radial-gradient(1100px 620px at 22% 10%,rgba(255,45,85,.28),transparent 58%),radial-gradient(900px 500px at 92% 24%,rgba(255,45,85,.14),transparent 60%)}
/* header sits seamlessly on the hero */
header:not(.shrink){box-shadow:none}
.hero .glow{position:absolute;top:-120px;left:5%;width:700px;height:600px;background:radial-gradient(circle,rgba(255,45,85,.30),transparent 62%);pointer-events:none;will-change:transform}
.hero h1{font-size:clamp(34px,6vw,58px);line-height:1.05;max-width:880px;margin:0 auto 22px;position:relative}
.hero p{color:#f4f4f6;max-width:680px;margin:0 auto 32px;font-size:clamp(16px,2.4vw,18px);font-weight:300;position:relative}
.hero .btns{display:flex;gap:16px;justify-content:center;flex-wrap:wrap;position:relative}
.trust{margin-top:50px;display:flex;flex-direction:column;align-items:center;gap:12px;position:relative}
.trust img{max-height:66px;width:auto}.trust span{color:#fff;font-weight:600}

/* sub-hero (interior) — softer, no straight-into-pink */
.sub-hero{padding:130px 0 40px;text-align:center;position:relative;overflow:hidden;
  background:radial-gradient(1000px 460px at 50% -10%,rgba(255,45,85,.22),transparent 60%)}
.sub-hero h1{font-size:clamp(30px,5vw,48px);margin-bottom:12px}
.sub-hero p{color:#f2f2f4;max-width:720px;margin:0 auto;font-weight:300;font-size:clamp(15px,2.2vw,17px)}
.crumb{color:#ffd4de;font-weight:300;font-size:15px;margin:6px 0 2px}
.crumb a{color:#fff}

/* services grid with pink icons over faded photos */
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.scard{position:relative;border:1px solid var(--line);border-radius:16px;overflow:hidden;min-height:320px;
  display:flex;flex-direction:column;justify-content:flex-end;background-size:cover;background-position:center;
  transition:transform .2s,border-color .2s,box-shadow .2s}
.scard:hover{transform:translateY(-6px);border-color:var(--accent);box-shadow:0 20px 44px rgba(255,45,85,.22)}
.scard .ov{position:absolute;inset:0;background:linear-gradient(180deg,rgba(15,15,17,.35),rgba(15,15,17,.92))}
.scard .inner{position:relative;padding:28px}
.scard .ic{width:56px;height:56px;border-radius:14px;background:rgba(255,45,85,.16);display:grid;place-items:center;margin-bottom:16px}
.scard .ic svg{width:30px;height:30px;stroke:var(--accent);fill:none;stroke-width:2}
.scard h3{font-size:22px;margin-bottom:8px;color:#fff}
.scard p{color:var(--soft);font-size:14.5px;font-weight:300}
.scard .more{color:var(--accent);font-weight:600;font-size:14px;margin-top:12px;display:inline-block}

/* plain feature card */
.fcard{background:linear-gradient(160deg,#212128,#17171b);border:1px solid var(--line);border-radius:16px;padding:26px;transition:transform .2s,border-color .2s}
.fcard:hover{transform:translateY(-5px);border-color:var(--accent)}
.fcard h3{font-size:20px;margin-bottom:8px;color:#fff}
.fcard p{color:var(--soft);font-size:14.5px;font-weight:300}

/* about */
.about .cols{display:grid;grid-template-columns:1.05fr 1fr;gap:50px;align-items:center}
.about h2{font-size:clamp(24px,4vw,30px);margin:6px 0 16px}
.about p{color:var(--soft);margin-bottom:16px;font-weight:300}
.subhead{font-weight:600;margin:20px 0 6px;font-size:17px;font-family:'Poppins';color:#fff}
.photostack{position:relative;min-height:380px}
.photostack .sq{position:absolute;width:170px;height:170px;border-radius:16px;right:6px;bottom:34px;opacity:.9}
.photostack .p1{position:absolute;top:0;left:0;width:74%;border-radius:14px;box-shadow:0 20px 50px rgba(0,0,0,.5);cursor:zoom-in}
.photostack .p2{position:absolute;bottom:0;right:0;width:60%;border-radius:14px;box-shadow:0 20px 50px rgba(0,0,0,.5);border:4px solid var(--bg);cursor:zoom-in}

/* stats — dark with pink glow (not a solid block) */
.stats{padding:52px 0;position:relative;background:radial-gradient(700px 240px at 50% 50%,rgba(255,45,85,.20),transparent 70%)}
.stats .row{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;text-align:center;max-width:var(--maxw);margin:0 auto;padding:0 24px}
.stats b{display:block;font-size:clamp(28px,5vw,40px);font-family:'Syne';color:var(--accent)}
.stats span{font-size:16px;font-weight:500;color:#fff}

/* split + grids */
.split{position:relative}
.grid4{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.grid2{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.ph{border-radius:16px;box-shadow:0 20px 50px rgba(0,0,0,.5);overflow:hidden;display:grid;place-items:center;color:#cfcfd6;background:linear-gradient(135deg,#2a2a31,#191920);min-height:280px}

/* arrow list — pink arrows */
.arrowlist{max-width:860px;margin:0 auto;display:grid;gap:22px;list-style:none}
.arrowlist li{display:flex;gap:16px;align-items:flex-start;color:var(--soft);font-weight:300}
.arrowlist .ar{color:var(--accent);font-size:24px;line-height:1;flex:0 0 auto;margin-top:2px;text-shadow:0 0 14px rgba(255,45,85,.6)}
.arrowlist b{color:#fff;font-weight:600}

/* colour band — dark with pink glow + separators */
.band{position:relative;text-align:center;padding:76px 0;overflow:hidden;background:var(--bg)}
.band::before{content:"";position:absolute;inset:0;background:radial-gradient(760px 260px at 50% 50%,rgba(255,45,85,.26),transparent 70%)}
.band::after{content:"";position:absolute;left:0;right:0;top:0;height:2px;background:linear-gradient(90deg,transparent,var(--accent),transparent);box-shadow:0 0 20px 2px rgba(255,45,85,.45)}
.band>.wrap{position:relative}
.band h2{font-size:clamp(24px,4vw,32px);margin-bottom:10px;color:#fff}
.band p{color:#f2f2f4;margin-bottom:24px;font-weight:300}

/* panel */
.panel{max-width:840px;margin:0 auto;background:var(--card);border:1px solid var(--line);border-left:3px solid var(--accent);border-radius:0 14px 14px 0;padding:26px;color:var(--soft);font-weight:300}

/* carousels */
.track{display:flex;gap:22px;overflow-x:auto;scroll-snap-type:x mandatory;scroll-behavior:smooth;padding:6px 4px 18px;scrollbar-width:thin;scrollbar-color:var(--accent) transparent}
.track::-webkit-scrollbar{height:8px}
.track::-webkit-scrollbar-thumb{background:var(--accent);border-radius:8px}
.track::-webkit-scrollbar-track{background:#26262c;border-radius:8px}
.swipehint{text-align:center;color:var(--muted);font-size:13px;margin-top:8px;font-weight:300}

/* our-work / case study cards */
.owgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.owcard{background:#1a1a1f;border:1px solid rgba(255,45,85,.35);border-radius:16px;padding:24px;display:flex;flex-direction:column;transition:transform .2s,box-shadow .2s,border-color .2s}
.owcard:hover{transform:translateY(-6px);box-shadow:0 22px 44px rgba(255,45,85,.22);border-color:var(--accent)}
.owcard.snap{flex:0 0 340px;max-width:340px;scroll-snap-align:start}
.owcat{color:var(--accent);font-weight:600;font-size:14px;margin-bottom:6px}
.owcard h3{font-size:22px;margin-bottom:14px;color:#fff}
.owimg{border-radius:12px;overflow:hidden;height:200px;background:linear-gradient(135deg,#26262c,#1a1a1e);display:grid;place-items:center;color:#9a9aa2;font-size:12.5px;text-align:center;padding:12px}
.owimg img{width:100%;height:200px;object-fit:cover}
.owmeta{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin:16px 0 12px}
.owmeta .lab{color:var(--accent);font-size:13px;font-weight:600}
.owmeta .val{color:#fff;font-weight:500}
.owdiv{height:1px;background:linear-gradient(90deg,var(--accent),transparent);margin:2px 0 14px}
.owcard p{color:var(--soft);font-size:14.5px;font-weight:300;flex:1}
.owcard .btn{margin-top:18px;text-align:center}

/* faq — pink accents */
.faq-list{max-width:840px;margin:0 auto}
details{border-bottom:1px solid rgba(255,45,85,.35)}
summary{list-style:none;cursor:pointer;padding:18px 0;font-weight:500;font-size:16px;display:flex;justify-content:space-between;gap:16px;color:#fff;transition:color .2s}
summary:hover{color:var(--accent)}
summary::-webkit-details-marker{display:none}
summary::after{content:"\2192";color:var(--accent);transition:transform .3s;font-size:18px}
details[open] summary::after{transform:rotate(90deg)}
details[open] summary{color:var(--accent)}
details .a{color:var(--soft);font-weight:300;padding:0 0 18px}

/* bullets */
.bullets{max-width:840px;margin:0 auto;list-style:none;display:grid;gap:14px}
.bullets li{padding-left:30px;position:relative;color:var(--soft);font-weight:300}
.bullets li::before{content:"\2713";position:absolute;left:0;color:var(--accent);font-weight:700}

/* reviews */
.reviews{text-align:center;position:relative}
.rating-badge{display:flex;flex-direction:column;align-items:center;gap:4px;margin-bottom:28px}
.excellent{font-weight:700;font-size:20px;font-family:'Syne';color:#fff}
.starsbig{color:#fbbc05;font-size:26px;letter-spacing:3px}
.count{color:#fff;font-size:14px}
.gword{font-weight:600;font-size:18px;margin-top:4px}
.gword .b{color:#4285F4}.gword .r{color:#EA4335}.gword .y{color:#FBBC05}.gword .g{color:#34A853}
.rcard{flex:0 0 320px;max-width:320px;scroll-snap-align:start;background:#1a1a1f;border:1px solid var(--line);border-radius:14px;padding:22px;text-align:left}
.rhead{display:flex;align-items:center;gap:12px;margin-bottom:10px}
.ravatar{width:44px;height:44px;border-radius:50%;display:grid;place-items:center;color:#fff;font-weight:600;flex:0 0 auto}
.rname{font-weight:600;font-size:15px;color:#fff}.rtime{color:var(--muted);font-size:12px}
.gicon{width:20px;height:20px;margin-left:auto;flex:0 0 auto}
.rstars{color:#fbbc05;letter-spacing:2px;font-size:14px;margin:6px 0 8px}
.rcard p{color:var(--soft);font-size:14px;font-weight:300}

/* contact section (bottom of every page) */
.contact-sec{padding:70px 0;position:relative}
.contact-cols{display:grid;grid-template-columns:1fr 1.05fr;gap:44px;align-items:start;max-width:var(--maxw);margin:0 auto;padding:0 24px}
.contact-cols h2{font-size:clamp(24px,4vw,32px);margin-bottom:12px;color:#fff}
.contact-cols .lead{color:var(--soft);font-weight:300;margin-bottom:24px}
.cinfo{display:grid;gap:16px}
.cinfo a,.cinfo div{color:#fff;font-weight:400;display:flex;gap:12px;align-items:flex-start}
.cinfo .i{color:var(--accent)}
.cform-box{background:#131317;border:1px solid var(--line);border-radius:16px;padding:30px}
.field{margin-bottom:16px}
.field label{display:block;font-size:14px;margin-bottom:6px;color:#fff}
.field label .req{color:var(--accent)}
.field input,.field textarea{width:100%;background:#fff;border:1px solid var(--line);border-radius:8px;padding:12px 14px;color:#111;font-family:inherit;font-size:15px}
.field input:focus,.field textarea:focus{outline:none;border-color:var(--accent);box-shadow:0 0 0 3px rgba(255,45,85,.2)}
@media(max-width:820px){.contact-cols{grid-template-columns:1fr}}

/* CTA */
.cta{text-align:center}
.cta h2{font-size:clamp(24px,4vw,30px);margin-bottom:10px;color:#fff}
.cta p{color:var(--soft);margin-bottom:24px;font-weight:300}

/* article */
.article{max-width:760px;margin:0 auto}
.article p{color:var(--soft);font-weight:300;margin:0 0 18px;font-size:16.5px}
.article h2{font-size:24px;margin:28px 0 12px;color:#fff}

/* footer */
footer{background:#0b0b0d;border-top:1px solid var(--line);padding:54px 0 26px;font-size:14px}
.fgrid{display:grid;gap:30px;margin-bottom:30px}
footer h4{font-size:13px;text-transform:uppercase;color:var(--accent);margin-bottom:14px;font-family:'Poppins';font-weight:600}
footer ul{list-style:none;display:grid;gap:8px}
footer a{color:#e2e2e6;font-weight:300}footer a:hover{color:var(--accent)}
.tagline{font-weight:700;font-size:18px;margin:12px 0;font-family:'Syne';color:#fff}
.social{display:flex;gap:10px;margin-top:12px}
.social a{width:32px;height:32px;border-radius:8px;background:#17171b;border:1px solid var(--line);display:grid;place-items:center;font-size:12px;color:#e2e2e6}
.social a:hover{border-color:var(--accent);color:var(--accent)}
.fbot{border-top:1px solid var(--line);padding-top:18px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;color:var(--muted);font-size:13px;font-weight:300}

/* sticky mobile call button */
.callfab{position:fixed;right:16px;bottom:16px;z-index:60;width:54px;height:54px;border-radius:15px;display:none;place-items:center;color:#fff;box-shadow:0 10px 26px rgba(255,45,85,.5);font-size:22px}
@media(max-width:960px){.callfab{display:grid}}

/* lightbox */
.lb{position:fixed;inset:0;background:rgba(0,0,0,.9);display:none;place-items:center;z-index:100;padding:30px;cursor:zoom-out}
.lb.open{display:grid}.lb img{max-width:92%;max-height:90%;border-radius:10px}

/* responsive */
@media(min-width:820px){.fgrid{grid-template-columns:1.6fr 1fr 1fr 1fr}}
@media(max-width:900px){.about .cols,.grid3,.grid2,.split,.owgrid{grid-template-columns:1fr}.grid4{grid-template-columns:1fr 1fr}.photostack{min-height:320px}.fgrid{grid-template-columns:1fr 1fr}}
@media(max-width:700px){.stats .row{grid-template-columns:1fr 1fr;gap:26px}}
@media(max-width:560px){.grid4{grid-template-columns:1fr}}

/* ---- modern service cards (home) ---- */
.svcgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.svc{position:relative;display:flex;flex-direction:column;background:linear-gradient(160deg,#1e1e25,#151519);border:1px solid var(--line);border-radius:18px;padding:30px;transition:transform .2s,border-color .2s,box-shadow .2s;overflow:hidden}
.svc::before{content:"";position:absolute;top:-50px;right:-50px;width:160px;height:160px;background:radial-gradient(circle,rgba(255,45,85,.24),transparent 70%);opacity:0;transition:opacity .3s}
.svc:hover{transform:translateY(-6px);border-color:var(--accent);box-shadow:0 22px 46px rgba(255,45,85,.20)}
.svc:hover::before{opacity:1}
.svc-ic{width:62px;height:62px;border-radius:16px;background:rgba(255,45,85,.15);display:grid;place-items:center;margin-bottom:18px;position:relative}
.svc-ic svg{width:32px;height:32px;stroke:var(--accent);fill:none;stroke-width:2}
.svc h3{font-size:21px;margin-bottom:8px}
.svc p{color:var(--soft);font-size:14.5px;font-weight:300;flex:1}
.svc .more{color:var(--accent);font-weight:600;font-size:14px;margin-top:14px}
@media(max-width:900px){.svcgrid{grid-template-columns:1fr 1fr}}
@media(max-width:600px){.svcgrid{grid-template-columns:1fr}}

/* ---- even grids ---- */
.grid-even{display:grid;gap:22px}
.g2{grid-template-columns:repeat(2,1fr);max-width:900px;margin-inline:auto}
.g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}
@media(max-width:960px){.g4{grid-template-columns:repeat(2,1fr)}.g3{grid-template-columns:repeat(3,1fr)}}
@media(max-width:760px){.g3{grid-template-columns:1fr}}
@media(max-width:600px){.g2,.g4{grid-template-columns:1fr}}

/* ---- text + image split ---- */
.split .cols{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center;width:100%}
.split .cols>*{min-width:0}
.split .txt h2{font-size:clamp(22px,2.6vw,28px);line-height:1.2;margin:6px 0 16px}
.split .txt p{color:var(--soft);margin-bottom:16px;font-weight:300}
.simg{position:relative;border-radius:20px;min-height:340px;overflow:hidden;border:1px solid var(--line);display:grid;place-items:center;background:radial-gradient(560px 300px at 30% 18%,rgba(255,45,85,.30),transparent 60%),linear-gradient(160deg,#20141a,#141419)}
.simg .sic{width:126px;height:126px;border-radius:28px;background:rgba(255,45,85,.13);display:grid;place-items:center}
.simg .sic svg{width:62px;height:62px;stroke:var(--accent);fill:none;stroke-width:1.6}
.simg .schip{position:absolute;left:22px;bottom:22px;background:rgba(18,18,23,.82);border:1px solid var(--line);border-radius:13px;padding:11px 15px;font-weight:600;font-size:14px;backdrop-filter:blur(6px)}
.simg .schip b{color:var(--accent)}
.simg img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
@media(min-width:901px){.split .cols.imgleft .txt{order:2}}
@media(max-width:900px){.split .cols{grid-template-columns:1fr;gap:30px}.simg{min-height:260px}}
.tcard{background:linear-gradient(160deg,#1e1e25,#151519);border:1px solid var(--line);border-radius:16px;padding:26px;transition:transform .2s,border-color .2s}
.tcard:hover{transform:translateY(-5px);border-color:var(--accent)}
.tcard .ti{width:52px;height:52px;border-radius:13px;background:rgba(255,45,85,.15);display:grid;place-items:center;margin-bottom:14px}
.tcard .ti svg{width:26px;height:26px;stroke:var(--accent);fill:none;stroke-width:2}
.tcard h3{font-size:19px;margin-bottom:8px}
.tcard p{color:var(--soft);font-size:14px;font-weight:300}

/* ---- article / case study body ---- */
.article{max-width:820px;margin:0 auto}
.article p{color:var(--soft);font-weight:300;margin:0 0 18px;font-size:16.5px}
.article h2{font-size:24px;margin:30px 0 12px;color:#fff}
.cs-hero-img{max-width:1000px;margin:0 auto 10px;border-radius:16px;overflow:hidden;height:360px;background:linear-gradient(135deg,#26262c,#1a1a1e);display:grid;place-items:center;color:#8a8a92}
.cs-hero-img img{width:100%;height:360px;object-fit:cover}
.cs-meta{max-width:820px;margin:0 auto 22px;display:flex;gap:40px;flex-wrap:wrap}
.cs-meta .lab{color:var(--accent);font-size:13px;font-weight:600}
.cs-meta .val{color:#fff;font-weight:500;font-size:17px}

/* ---- e-book download ---- */
.ebook-sec{padding:20px 0 74px}
.ebook{position:relative;display:grid;grid-template-columns:.8fr 1.2fr;gap:44px;align-items:center;max-width:var(--maxw);margin:0 auto;background:linear-gradient(135deg,#1b1b21,#141418);border:1px solid rgba(255,45,85,.4);border-radius:22px;padding:46px;overflow:hidden}
.ebook::before{content:"";position:absolute;right:-90px;top:-90px;width:340px;height:340px;background:radial-gradient(circle,rgba(255,45,85,.3),transparent 70%)}
.ebook>div{position:relative}
.cover{justify-self:center;width:240px;aspect-ratio:1/1.414;border-radius:12px;background:linear-gradient(160deg,#20202a,#0e0e11);border:1px solid var(--line);box-shadow:0 26px 64px rgba(0,0,0,.6);display:flex;flex-direction:column;justify-content:space-between;padding:26px;overflow:hidden;position:relative}
.cover::after{content:"";position:absolute;left:-30%;bottom:-25%;width:160%;height:70%;background:radial-gradient(circle,rgba(255,45,85,.55),transparent 62%)}
.cover .ct{position:relative;color:#fff;font-family:'Syne';font-weight:800;font-size:23px;line-height:1.15}
.cover .cs{position:relative;color:var(--accent);font-weight:600;font-size:12.5px}
.ebook h2{font-size:clamp(24px,4vw,30px);margin-bottom:12px}
.ebook .ebook-list{list-style:none;display:grid;gap:8px;margin:14px 0 20px}
.ebook .ebook-list li{padding-left:26px;position:relative;color:var(--soft);font-weight:300}
.ebook .ebook-list li::before{content:"\2713";position:absolute;left:0;color:var(--accent);font-weight:700}
.ebook-form{display:flex;gap:10px;flex-wrap:wrap}
.ebook-form input{flex:1;min-width:220px;background:#fff;border:none;border-radius:8px;padding:14px;color:#111;font-size:15px}
@media(max-width:820px){.ebook{grid-template-columns:1fr;padding:30px;text-align:center}.cover{width:200px}.ebook-form input{min-width:0}}

/* ============ v3 additions: dynamic, modern, advanced ============ */
/* scroll progress bar */
.scrollbar{position:fixed;top:0;left:0;height:3px;width:0;background:linear-gradient(90deg,var(--accent),var(--accent2));z-index:60;transition:width .08s linear;box-shadow:0 0 10px rgba(255,45,85,.6)}

/* animated hero glow */
.hero .glow{position:absolute;inset:-20% -10% auto -10%;height:150%;pointer-events:none;
  background:radial-gradient(600px 420px at 50% 0%,rgba(255,45,85,.30),transparent 60%);
  animation:heroFloat 12s ease-in-out infinite alternate}
@keyframes heroFloat{0%{transform:translate(-4%,0) scale(1)}100%{transform:translate(6%,3%) scale(1.15)}}
.hero::after{content:"";position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(700px 300px at 80% 90%,rgba(255,45,85,.12),transparent 60%);
  animation:heroFloat2 14s ease-in-out infinite alternate}
@keyframes heroFloat2{0%{transform:translate(0,0)}100%{transform:translate(-8%,-4%)}}
@media(prefers-reduced-motion:reduce){.hero .glow,.hero::after,.marquee .mtrack{animation:none!important}}

/* marquee strips */
.strip-sec{padding:26px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--sec)}
.strip-lab{text-align:center;color:var(--muted);font-size:13px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;margin-bottom:16px}
.marquee{overflow:hidden;position:relative;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent)}
.marquee+.marquee{margin-top:14px}
.marquee .mtrack{display:flex;gap:14px;width:max-content;animation:scrollx 42s linear infinite}
.marquee.rev .mtrack{animation-duration:52s;animation-direction:reverse}
.marquee:hover .mtrack{animation-play-state:paused}
@keyframes scrollx{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.mchip{display:inline-flex;align-items:center;gap:9px;padding:12px 22px;border:1px solid var(--line);border-radius:999px;background:var(--bg);white-space:nowrap;font-weight:600;color:#fff;font-size:15px}
.mchip svg{width:17px;height:17px;stroke:var(--accent);fill:none;stroke-width:2;flex:none}
.mchip.ind{color:var(--soft)}
.mchip.ind .dot{width:8px;height:8px;border-radius:50%;background:var(--accent);flex:none}

/* how it works steps */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:12px}
.step{position:relative;background:linear-gradient(160deg,#1c1c22,#141418);border:1px solid var(--line);border-radius:20px;padding:34px 28px;overflow:hidden}
.step .num{font-family:'Syne';font-size:54px;line-height:1;color:rgba(255,45,85,.28);font-weight:800;margin-bottom:10px}
.step h3{font-size:20px;margin-bottom:8px}
.step p{color:var(--soft);font-weight:300;font-size:15px}
.step .sic{position:absolute;top:26px;right:24px;width:26px;height:26px;stroke:var(--accent);fill:none;stroke-width:2;opacity:.85}
@media(max-width:820px){.steps{grid-template-columns:1fr}}

/* device mockup */
.mock{max-width:840px;margin:0 auto}
.mock .lid{background:#17171c;border:2px solid #2c2c34;border-bottom:none;border-radius:16px 16px 0 0;padding:12px 12px 0}
.mock .dots{display:flex;gap:6px;margin-bottom:10px}
.mock .dots i{width:10px;height:10px;border-radius:50%;background:#3a3a44;display:block}
.mock .dots i:first-child{background:var(--accent)}
.mock .screen{border-radius:6px 6px 0 0;overflow:hidden;aspect-ratio:16/9.4;background:radial-gradient(500px 260px at 40% 15%,rgba(255,45,85,.22),transparent 60%),var(--sec);display:grid;place-items:center;color:var(--muted);font-weight:600;text-align:center;padding:20px}
.mock .screen img{width:100%;height:100%;object-fit:cover;object-position:top}
.mock .base{height:16px;background:linear-gradient(#26262e,#1a1a20);border:2px solid #2c2c34;border-top:none;border-radius:0 0 18px 18px;position:relative}
.mock .base::after{content:"";position:absolute;top:0;left:50%;transform:translateX(-50%);width:90px;height:6px;background:#111;border-radius:0 0 8px 8px}

/* trust badges */
.tbadges{display:flex;gap:12px;flex-wrap:wrap;margin:0 0 22px}
.tbadge{display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:600;color:var(--soft);background:var(--sec);border:1px solid var(--line);border-radius:999px;padding:9px 15px}
.tbadge svg{width:16px;height:16px;stroke:var(--accent);fill:none;stroke-width:2;flex:none}

/* result highlight bar */
.resultbar{background:linear-gradient(120deg,rgba(255,45,85,.16),var(--sec));border:1px solid rgba(255,45,85,.32);border-radius:22px;padding:36px;display:grid;grid-template-columns:auto 1fr;gap:30px;align-items:center;max-width:1000px;margin:0 auto}
.resultbar .big{font-family:'Syne';font-size:clamp(42px,7vw,66px);color:var(--accent);line-height:.95;font-weight:800}
.resultbar .rlab{color:var(--muted);font-size:14px;font-weight:600;margin-top:6px}
.resultbar h3{font-size:clamp(20px,3vw,26px);margin-bottom:8px}
.resultbar p{color:var(--soft);font-weight:300}
.resultbar .note{color:var(--muted);font-size:12px;font-style:italic;margin-top:10px}
@media(max-width:700px){.resultbar{grid-template-columns:1fr;text-align:center;padding:28px}}

/* sticky mobile CTA */
.mobcta{display:none}
@media(max-width:760px){
  .mobcta{display:block;position:fixed;left:12px;right:12px;bottom:12px;z-index:55}
  .mobcta a{display:block;text-align:center;box-shadow:0 12px 30px rgba(255,45,85,.4)}
  .callfab{bottom:78px!important}
}

/* cookie banner */
.cookiebar{position:fixed;left:12px;right:12px;bottom:12px;z-index:70;background:rgba(18,18,23,.97);backdrop-filter:blur(10px);border:1px solid var(--line);border-radius:16px;padding:16px 20px;display:flex;gap:18px;align-items:center;justify-content:space-between;flex-wrap:wrap;box-shadow:0 20px 50px rgba(0,0,0,.55)}
.cookiebar p{font-size:13px;color:var(--soft);font-weight:300;margin:0;max-width:640px}
.cookiebar a{color:var(--accent)}
.cookiebar .cbtns{display:flex;gap:10px;flex-wrap:wrap}
.cookiebar .btn{padding:11px 20px}

/* testimonials/results grid */
.tgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
@media(max-width:900px){.tgrid{grid-template-columns:1fr 1fr}}
@media(max-width:600px){.tgrid{grid-template-columns:1fr}}
.tgrid .rcard{min-width:0}

/* work-card tilt smoothing */
.owcard,.svc{transform-style:preserve-3d;will-change:transform}

/* case study facts + chips */
.csfacts{list-style:none;margin:20px 0;display:grid;gap:0}
.csfacts li{display:flex;justify-content:space-between;gap:16px;border-bottom:1px solid var(--line);padding:12px 0}
.csfacts li span{color:var(--muted);font-weight:300}
.csfacts li b{color:#fff;font-weight:600;text-align:right}
a.mchip{text-decoration:none;transition:border-color .2s,transform .2s}
a.mchip:hover{border-color:var(--accent);transform:translateY(-3px)}
.chiprow{display:flex;gap:12px;flex-wrap:wrap;justify-content:center}

/* ============ ROI calculator ============ */
.roi{max-width:1000px;margin:0 auto;background:linear-gradient(150deg,#1b1b21,#141418);border:1px solid var(--line);border-radius:22px;padding:34px;position:relative;overflow:hidden}
.roi::before{content:"";position:absolute;inset:0;pointer-events:none;background:radial-gradient(500px 240px at 85% -10%,rgba(255,45,85,.16),transparent 60%)}
.roi>*{position:relative}
.roi h3{font-size:clamp(20px,3vw,26px);margin-bottom:6px}
.roi .roi-lead{color:var(--soft);font-weight:300;margin-bottom:20px}
.roi-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-bottom:24px}
.roi label{display:block;font-weight:600;font-size:14px;color:var(--soft);margin-bottom:8px}
.roi-input{display:flex;align-items:center;gap:6px;background:#0f0f12;border:1px solid var(--line);border-radius:12px;padding:12px 14px;font-weight:700;font-size:18px}
.roi-input input{width:100%;background:none;border:none;color:#fff;font-size:18px;font-weight:700;font-family:inherit}
.roi-input input:focus{outline:none}
.roi input[type=range]{width:100%;accent-color:var(--accent);margin-top:6px}
.roi-out{display:grid;grid-template-columns:auto 1fr;gap:24px;align-items:center;background:rgba(255,45,85,.08);border:1px solid rgba(255,45,85,.28);border-radius:16px;padding:24px}
.roi-big{font-family:'Syne';font-weight:800;font-size:clamp(46px,8vw,72px);color:var(--accent);line-height:.9}
.roi-out .roi-sub{color:var(--muted);font-size:14px;font-weight:600;max-width:150px}
.roi-line{color:#fff;font-weight:300;font-size:16px}
.roi-line b{font-weight:700;color:#fff}
.roi-note{color:var(--muted);font-size:12px;font-style:italic;margin-top:14px}
@media(max-width:640px){.roi-grid{grid-template-columns:1fr}.roi-out{grid-template-columns:1fr;text-align:center}.roi-out .roi-sub{max-width:none;margin:0 auto}}

/* CRO impact bars */
.crobars{margin:20px 0 6px}
.crobar{margin-bottom:16px}
.crobar .cl{display:flex;justify-content:space-between;font-size:14px;font-weight:600;margin-bottom:6px}
.crobar .ctrack{height:26px;background:#0f0f12;border:1px solid var(--line);border-radius:8px;overflow:hidden}
.crobar .cfill{height:100%;border-radius:7px;transition:width .35s ease}
.crobar .cfill.now{background:#4a4a55;width:8%}
.crobar .cfill.new{background:linear-gradient(90deg,var(--accent),var(--accent2));width:100%}

/* ============ Our Work filter ============ */
.filterbar{display:flex;gap:10px;flex-wrap:wrap;justify-content:center;margin-bottom:30px}
.fbtn{background:var(--sec);border:1px solid var(--line);color:var(--soft);border-radius:999px;padding:9px 16px;font-weight:600;font-size:14px;cursor:pointer;transition:all .18s;font-family:inherit}
.fbtn:hover{border-color:var(--accent)}
.fbtn.active{background:var(--accent);border-color:var(--accent);color:#fff}
.owcard.hide{display:none}

/* ---- compact calculator (fits a split column) ---- */
.roi.mini{max-width:none;width:100%;margin:0;padding:26px}
.roi.mini h3{font-size:18px;margin-bottom:4px}
.roi.mini .roi-lead{font-size:14px;margin-bottom:16px}
.roi.mini .roi-grid{grid-template-columns:1fr;gap:12px;margin-bottom:16px}
.roi.mini .roi-input{padding:10px 12px;font-size:16px}
.roi.mini .roi-input input{font-size:16px}
.roi.mini label{margin-bottom:5px;font-size:13px}
.roi.mini .roi-out{grid-template-columns:1fr;gap:6px;padding:18px;text-align:left}
.roi.mini .roi-big{font-size:clamp(32px,5vw,42px)}
.roi.mini .roi-out .roi-sub{font-size:13.5px;max-width:none}
.roi.mini .roi-line{font-size:14px}
.roi.mini .roi-note{font-size:11px;margin-top:10px}
.roi.mini .crobars{margin:14px 0 4px}
.roi.mini .crobar{margin-bottom:10px}
.roi.mini .crobar .cl{font-size:13px}
.roi.mini .crobar .ctrack{height:20px}
@media(max-width:900px){.roi.mini{padding:24px}}

/* ---- example-style calculator (clearer, smaller numbers) ---- */
.roi-eg{background:rgba(255,45,85,.08);border:1px solid rgba(255,45,85,.28);border-radius:14px;padding:18px}
.roi-eg p{font-size:14px;color:var(--soft);font-weight:300;margin:0}
.roi-eg b{color:#fff;font-weight:700}
.roi-figs{display:flex;gap:14px;margin:14px 0}
.roi-figs>div{flex:1;text-align:center;background:#0f0f12;border:1px solid var(--line);border-radius:12px;padding:12px 8px}
.roi-figs .fig{display:block;font-family:'Syne','Poppins',sans-serif;font-weight:800;font-size:clamp(20px,3vw,26px);color:var(--accent);line-height:1.05}
.roi-figs .figlab{display:block;color:var(--muted);font-size:12px;margin-top:5px}
.roi-eg-note{margin-top:10px!important;font-weight:600!important;color:#fff!important;font-size:13.5px!important}
/* shrink the CRO headline number a touch */
.roi.mini .roi-big{font-size:clamp(26px,4vw,34px)}

/* ---- contact card (in-page, footer-style details higher up) ---- */
.ccard{background:linear-gradient(160deg,#1c1c22,#141418);border:1px solid var(--line);border-radius:20px;padding:32px}
.ccard h3{font-size:21px;margin-bottom:6px}
.ccard>p{color:var(--soft);font-weight:300;font-size:14px;margin-bottom:20px}
.cc-list{list-style:none;display:grid;gap:15px;margin-bottom:22px}
.cc-list li{display:flex;gap:13px;align-items:flex-start}
.cc-ic{width:42px;height:42px;border-radius:12px;background:rgba(255,45,85,.14);display:grid;place-items:center;flex:none}
.cc-ic svg{width:20px;height:20px;stroke:var(--accent);fill:none;stroke-width:2}
.cc-list b{display:block;color:#fff;font-weight:600;font-size:15px}
.cc-list span{color:var(--muted);font-size:13px}

/* ---- footer trust badges ---- */
.badges{border-top:1px solid var(--line);margin-top:34px;padding-top:26px;padding-bottom:26px}
.badge-row{display:flex;flex-wrap:wrap;gap:16px;align-items:center;justify-content:center}
.badge-img{height:72px;width:auto;border-radius:50%;background:#fff;padding:0;filter:saturate(1)}
.tbtile{display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;gap:2px;background:var(--sec);border:1px solid var(--line);border-radius:14px;padding:12px 18px;min-width:120px}
.tbtile b{color:#fff;font-size:14px;font-weight:600}
.tbtile span{color:var(--muted);font-size:12px}
.tbtile .tb-stars{color:#fbbf24;font-size:15px;letter-spacing:1px}
.tbtile .tb-ic{font-size:18px}
@media(max-width:600px){.badge-img{height:60px}.tbtile{min-width:0;flex:1 1 40%;padding:10px 12px}}

/* ---- care plan pricing tiers + comparison table ---- */
.ptiers{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:stretch}
@media(max-width:900px){.ptiers{grid-template-columns:1fr;max-width:440px;margin:0 auto}}
.ptier{background:linear-gradient(160deg,#1c1c22,#141418);border:1px solid var(--line);border-radius:20px;padding:30px 26px;display:flex;flex-direction:column;position:relative}
.ptier.feat{border-color:var(--accent);box-shadow:0 20px 50px rgba(255,45,85,.18)}
.ptier .tag{position:absolute;top:-12px;left:50%;transform:translateX(-50%);background:linear-gradient(135deg,var(--accent),var(--accent2));color:#fff;font-size:12px;font-weight:700;padding:5px 14px;border-radius:999px;white-space:nowrap}
.ptier h3{font-size:20px;margin-bottom:4px}
.ptier .pprice{font-family:'Syne','Poppins',sans-serif;font-weight:800;font-size:40px;color:#fff;line-height:1;margin:8px 0 2px}
.ptier .pprice small{font-size:15px;color:var(--muted);font-weight:400}
.ptier .pfor{color:var(--muted);font-size:13.5px;margin-bottom:18px;min-height:38px}
.ptier ul{list-style:none;display:grid;gap:10px;margin-bottom:22px}
.ptier li{display:flex;gap:9px;align-items:flex-start;font-size:14px;color:var(--soft);font-weight:300}
.ptier li::before{content:"";flex:none;width:18px;height:18px;margin-top:2px;border-radius:50%;background:rgba(255,45,85,.15);background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23ff2d55' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6L9 17l-5-5'/%3E%3C/svg%3E");background-size:12px;background-repeat:no-repeat;background-position:center}
.ptier .btn{margin-top:auto}
.ctable-wrap{overflow-x:auto;margin-top:10px}
.ctable{width:100%;border-collapse:collapse;min-width:560px}
.ctable th,.ctable td{padding:14px 16px;text-align:center;border-bottom:1px solid var(--line);font-size:14px}
.ctable th{color:#fff;font-family:'Syne','Poppins',sans-serif;font-size:15px}
.ctable td:first-child,.ctable th:first-child{text-align:left;color:var(--soft);font-weight:400}
.ctable tbody tr:hover{background:rgba(255,45,85,.05)}
.ctable .yes{color:var(--accent);font-weight:700}
.ctable .no{color:#5a5a63}
.ctable .feat-col{color:var(--accent)}

/* ---- blog article typography ---- */
.article .lead{font-size:clamp(17px,2.3vw,20px);color:#fff;font-weight:400;border-left:3px solid var(--accent);padding-left:18px;margin-bottom:26px}
.article h2{font-size:clamp(21px,3vw,27px);margin:34px 0 12px}
.article h3{font-size:19px;margin:24px 0 8px}
.article ul,.article ol{margin:0 0 16px 20px;color:var(--soft);font-weight:300}
.article li{margin-bottom:8px}
.article a{color:var(--accent);font-weight:500}
.article a:hover{text-decoration:underline}

/* --- even, centred rows on all devices (Sept 2026) --- */
.svcgrid{display:flex;flex-wrap:wrap;justify-content:center}
.svcgrid>.svc{flex:0 1 330px}
@media(max-width:400px){.svcgrid>.svc{flex-basis:100%}}
.stats .row{grid-template-columns:repeat(3,1fr)}
@media(max-width:560px){.stats .row{grid-template-columns:1fr;gap:22px}}
@media(min-width:641px){.ebook{grid-template-columns:.85fr 1.15fr;text-align:left;padding:40px}}

/* tick lists inside cards (Sept 2026) */
.ticklist{list-style:none;display:grid;gap:8px;margin-top:8px}
.ticklist li{padding-left:24px;position:relative;color:var(--soft);font-weight:300;font-size:15px}
.ticklist li::before{content:"\2713";position:absolute;left:0;color:var(--accent);font-weight:700}

/* ===== Sept 2026 round 2: carousels, mobile menu, hover glow ===== */
/* services shown as a scrollable carousel on the home page */
.svc-track{scroll-snap-type:x mandatory}
.svc-track > .svc{flex:0 0 300px;max-width:320px;scroll-snap-align:start}
@media(max-width:560px){ .svc-track > .svc{flex-basis:82%} }

/* hover glow — pink light behind interactive cards */
.owcard,.fcard{position:relative;overflow:hidden}
.owcard::after,.fcard::after{content:"";position:absolute;top:-50px;right:-50px;width:180px;height:180px;
  background:radial-gradient(circle,rgba(255,45,85,.22),transparent 70%);opacity:0;transition:opacity .35s;pointer-events:none;z-index:0}
.owcard:hover::after,.fcard:hover::after{opacity:1}
.owcard > *,.fcard > *{position:relative;z-index:1}

/* animated hamburger (3 bars -> X) */
.hamburger{position:relative;width:30px;height:22px;padding:0;background:none;border:none;margin-left:auto;cursor:pointer;z-index:70}
.hamburger span{position:absolute;left:0;height:3px;width:100%;background:#fff;border-radius:3px;
  transition:transform .3s ease,opacity .2s ease,top .3s ease}
.hamburger span:nth-child(1){top:2px}
.hamburger span:nth-child(2){top:9.5px}
.hamburger span:nth-child(3){top:17px}
.navtoggle:checked ~ .hamburger span:nth-child(1){top:9.5px;transform:rotate(45deg)}
.navtoggle:checked ~ .hamburger span:nth-child(2){opacity:0}
.navtoggle:checked ~ .hamburger span:nth-child(3){top:9.5px;transform:rotate(-45deg)}

/* nicer mobile menu — slide-in panel with standout contact button */
@media(max-width:960px){
  nav ul{position:fixed;top:0;right:0;left:auto;height:100vh;width:min(330px,84vw);flex-direction:column;gap:0;
    background:linear-gradient(165deg,#191920,#0e0e12);border-left:1px solid rgba(255,45,85,.28);
    display:flex;transform:translateX(105%);transition:transform .34s cubic-bezier(.4,0,.2,1);
    padding:100px 20px 28px;box-shadow:-24px 0 60px rgba(0,0,0,.55);z-index:60;overflow-y:auto}
  .navtoggle:checked ~ nav ul{transform:translateX(0)}
  nav ul li{width:100%}
  nav ul a{display:block;padding:15px 14px;border-top:1px solid rgba(255,255,255,.07);font-size:17px;border-radius:8px}
  nav ul a:hover,nav ul a[aria-current="page"]{background:rgba(255,45,85,.12);color:var(--accent)}
  nav ul li:last-child{margin-top:16px}
  nav ul li:last-child a{border-top:none;text-align:center;color:#fff;font-weight:600;
    background:linear-gradient(135deg,var(--accent),var(--accent2));box-shadow:0 10px 24px rgba(255,45,85,.4)}
  nav ul li:last-child a:hover{color:#fff;filter:brightness(1.06)}
  .hamburger{display:block}
  .header-cta{display:none}
}

/* clearer calculator numbers (Sept 2026) — swap display font for a legible tabular one */
.roi-big,.roi-figs .fig{font-family:'Poppins',-apple-system,'Segoe UI',sans-serif !important;
  font-variant-numeric:tabular-nums;letter-spacing:-.02em}
.roi-figs .fig{font-weight:700}
.roi-big{font-weight:800}
.roi-input input,.roi-figs .figlab{font-variant-numeric:tabular-nums}

/* ===== Sept 26 round 3: image service cards + richer mobile menu ===== */
/* service cards as image/gradient scards inside the carousel */
.svc-track > .scard{flex:0 0 300px;max-width:320px;min-height:300px;scroll-snap-align:start}
@media(max-width:560px){ .svc-track > .scard{flex-basis:84%} }

/* mobile menu: logo top + contact block below the links */
.mob-only{display:none}
@media(max-width:960px){
  nav ul{padding-top:84px}
  .mob-only{display:block}
  .mob-logo{padding:0 14px 14px;margin-bottom:8px;border-bottom:1px solid rgba(255,255,255,.08)}
  .mob-logo img{height:34px;width:auto}
  .mob-contact{margin-top:18px;padding:16px 14px 0;border-top:1px solid rgba(255,255,255,.08);display:flex;flex-direction:column;gap:12px}
  .mob-contact .mc-h{color:var(--accent);font-weight:700;font-size:12px;text-transform:uppercase;letter-spacing:.08em}
  .mob-contact a{display:flex;align-items:center;gap:10px;color:var(--soft);font-size:15px;font-weight:300;padding:2px 0;border-top:none;border-radius:0;background:none}
  .mob-contact a:hover{background:none;color:var(--accent)}
  .mob-contact a span{color:var(--accent);font-size:16px}
}

/* fix: contact details are plain rows; the Contact link is the standout button */
@media(max-width:960px){
  nav ul li.mob-contact a{background:none!important;box-shadow:none!important;color:var(--soft)!important;
    text-align:left!important;font-weight:300!important;border-radius:0!important;padding:2px 0!important}
  nav ul li.mob-contact a:hover{color:var(--accent)!important}
  nav ul li.mob-contact a span{color:var(--accent)!important}
  nav ul li:last-child a{background:none;box-shadow:none;color:#fff;font-weight:500;text-align:left}
  a.nav-contact{text-align:center!important;color:#fff!important;font-weight:600!important;border-top:none!important;
    background:linear-gradient(135deg,var(--accent),var(--accent2))!important;border-radius:10px!important;
    box-shadow:0 10px 24px rgba(255,45,85,.4)!important;margin-top:8px}
  a.nav-contact:hover{color:#fff!important;filter:brightness(1.06)}
}

/* fix: mobile menu panel must sit ABOVE the fixed cookie banner (z-index 70) so the contact block shows */
@media(max-width:960px){
  nav ul{z-index:120;padding-bottom:44px}
  .hamburger{z-index:130}
}

/* header (which contains the mobile panel) must sit above the cookie banner so the open menu covers it */
header{z-index:120}

/* pink-tick feature lists (replaces boxy grids) Sept 2026 */
.ticklist-lg{list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:18px 40px;max-width:900px;margin:0 auto}
.ticklist-lg li{position:relative;padding-left:40px;color:var(--soft);font-weight:300}
.ticklist-lg li::before{content:"\2713";position:absolute;left:0;top:0;width:26px;height:26px;display:grid;place-items:center;border-radius:50%;background:rgba(255,45,85,.15);color:var(--accent);font-weight:700;font-size:14px}
.ticklist-lg li b{color:#fff;font-weight:600;display:block;margin-bottom:3px;font-size:16px}
@media(max-width:700px){.ticklist-lg{grid-template-columns:1fr;gap:16px}}
.csocial{display:flex;gap:12px;margin-top:20px}
.csocial a{width:40px;height:40px;border-radius:10px;border:1px solid var(--line);display:grid;place-items:center;color:#fff;font-weight:600;font-size:13px;transition:.2s}
.csocial a:hover{border-color:var(--accent);color:var(--accent)}

/* ===================================================================
   Sept 27 2026: livelier backgrounds (pink glow + variety) + hover glow
   =================================================================== */
.pad{overflow:hidden}
.pad > .wrap{position:relative;z-index:2}
/* soft pink glow orb, positioned differently on plain vs tinted sections for variety */
.pad::before{content:"";position:absolute;z-index:0;pointer-events:none;width:640px;height:640px;border-radius:50%;filter:blur(30px)}
.pad:not(.tint)::before{top:-280px;right:-240px;background:radial-gradient(circle,rgba(255,45,85,.12),transparent 66%)}
.pad.tint::before{bottom:-280px;left:-220px;background:radial-gradient(circle,rgba(255,45,85,.17),transparent 66%)}
/* stronger, wider pink wash on tinted sections */
.tint{background:radial-gradient(1150px 540px at 50% -14%,rgba(255,45,85,.22),transparent 60%)}
/* faint scattered sparkle motif (placeholder for the SwitchUp icon), masked so it fades in one corner only */
.pad.tint::after{content:"";position:absolute;inset:0;z-index:0;pointer-events:none;opacity:.16;
  background-image:url(icon-tile.png);background-repeat:repeat;background-position:center;background-size:300px 300px}
/* hover: cards light up pink and lift */
.owcard::after,.fcard::after{width:240px;height:240px;background:radial-gradient(circle,rgba(255,45,85,.30),transparent 68%)}
.svc::before{width:220px;height:220px;background:radial-gradient(circle,rgba(255,45,85,.30),transparent 68%)}
.owcard:hover,.fcard:hover{box-shadow:0 24px 54px rgba(255,45,85,.30);border-color:var(--accent)}
.scard:hover{box-shadow:0 26px 60px rgba(255,45,85,.34)}
.ticklist-lg li:hover b{color:var(--accent);transition:color .2s}

/* Sept 27: homepage service cards use photo backgrounds + pink-tinted overlay */
.scard{background-size:cover;background-position:center;background-repeat:no-repeat}
.scard .ov{background:linear-gradient(155deg,rgba(255,45,85,.12),transparent 46%),linear-gradient(180deg,rgba(15,15,17,.34),rgba(15,15,17,.93))}


/* Sept 28: case-study + client images */
.csshot{max-width:100%;margin:0 auto}
.csshot img{display:block;width:100%;height:auto}
.csphoto{border-radius:18px;overflow:hidden;border:1px solid var(--line);box-shadow:0 26px 60px rgba(0,0,0,.45);aspect-ratio:3/2}
.csphoto img{display:block;width:100%;height:100%;object-fit:cover}
.photostack .p1,.photostack .p2{object-fit:cover}


/* Oct: About "a bit about me" gallery */
.galrow{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:8px}
.galrow img{width:100%;aspect-ratio:4/3;object-fit:cover;border-radius:14px;border:1px solid var(--line);box-shadow:0 14px 34px rgba(0,0,0,.35);cursor:pointer;transition:transform .3s,box-shadow .3s}
.galrow img:hover{transform:translateY(-4px);box-shadow:0 22px 50px rgba(255,45,85,.26)}


/* Oct 25: even, centred stat rows (never leave an orphan) + even gallery */
.stats .row{display:flex;flex-wrap:wrap;justify-content:center;gap:30px 54px}
.stats .row>div{flex:0 1 160px}
@media(max-width:720px){.galrow{grid-template-columns:repeat(2,1fr)}}
@media(max-width:430px){.galrow{grid-template-columns:1fr}}

/* Oct 25: client logo carousel (white tiles so every logo reads on the dark site) */
.marquee.logos{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent)}
.marquee.logos .mtrack{gap:20px}
.logo-chip{flex:0 0 auto;height:94px;width:188px;background:#fff;border-radius:14px;display:grid;place-items:center;padding:16px 22px;box-shadow:0 10px 26px rgba(0,0,0,.28)}
.logo-chip img{max-height:54px;max-width:146px;width:auto;object-fit:contain;display:block}
@media(max-width:600px){.logo-chip{height:80px;width:150px;padding:12px 16px}.logo-chip img{max-height:44px;max-width:116px}}


/* Oct 25: bigger header logo */
header .logo img{height:54px}
header.shrink .logo img{height:44px}
@media(max-width:600px){header .logo img{height:44px}header.shrink .logo img{height:38px}}

/* Oct 25: logo band has no background decoration (no watermark/glow over the tiles) */
.logosec{background:var(--bg)}
.logosec::before,.logosec::after{content:none !important;display:none !important}

/* ===== Oct 25 2026: universal background flow =====
   Each section used to carry its OWN tint band and its OWN patch of tiled
   watermark, so the pattern + glow reset at every section boundary and left a
   visible seam. Replace with ONE continuous page-wide watermark plus tints that
   fade to nothing before the top/bottom edges, so neighbouring sections always
   meet on the same base colour and flow into each other. */

/* one continuous, faint watermark across the whole page (never resets per section) */
body::before{content:"";position:fixed;inset:0;z-index:0;pointer-events:none;
  background-image:url(icon-tile.png);background-repeat:repeat;background-position:center;
  background-size:300px 300px;opacity:.06}

/* drop the per-section watermark and the edge-anchored glow orbs that banded at seams */
.pad.tint::after{content:none !important}
.pad::before,.pad:not(.tint)::before,.pad.tint::before{content:none !important}

/* tints now bloom from the section centre and fade out before the edges, so every
   boundary is base-to-base and seamless */
.tint{background:radial-gradient(1200px 760px at 50% 50%,rgba(255,45,85,.10),transparent 72%) !important}
.tint-l{background:radial-gradient(1000px 680px at 22% 50%,rgba(255,45,85,.09),transparent 70%) !important}

/* solid blocks (logo wall, footer) sit above the watermark and stay clean */
.logosec::before,.logosec::after{content:none !important;display:none !important}