Transformation Of Sharpe Williams Design
Website Design, CRM & Social Media
Transformation Sharpe Williams Design
Sharpe Williams Design is an architecture firm dedicated to delivering high-quality, sustainable projects through intelligent design and innovative systems. They prioritise sustainability and aim to contribute positively to the environment while evolving their services to meet the changing demands of the industry.
Modernise Online Presence
Create a visually engaging, user-friendly website to better showcase Sharpe Williams Design's services and projects.
Streamline Client Management
Implement a robust CRM system to efficiently manage leads and enhance client communications.
Boost Brand Awareness
Increase visibility on social media platforms through consistent, engaging content and proactive audience interaction.
Support Business Growth
Enhance digital tools and strategies to align with the firm's commitment to sustainability and innovative design.
Website Design
The old website for Sharpe Williams Design was quite basic, featuring a plain design with limited functionality and content. It lacked the necessary elements to effectively showcase the firm’s range of services and completed projects. We undertook a complete revamp of the website, building it on WordPress to leverage its powerful features and flexibility. The new website includes multiple pages dedicated to different aspects of the business, such as detailed service descriptions, a portfolio of previous projects, and essential information about the company’s mission and values.
The redesign focused on creating an aesthetically pleasing and user-friendly experience. High-quality images and an intuitive layout guide visitors through the site, making it easy to navigate and find the information they need. This improved design not only enhances the user experience but also helps Sharpe Williams Design better convey their commitment to sustainability and innovative architecture.
CRM System Setup
We implemented a comprehensive CRM (Customer Relationship Management) system for Sharpe Williams Design to streamline their client management processes. The new system organises incoming leads from various sources into different stages, ensuring that each lead is tracked and managed efficiently. One of the key features of this CRM system is its ability to send automated, personalised emails to clients based on their stage in the pipeline. These emails are designed to encourage potential clients to explore Sharpe Williams Design’s services further and book a consultation call.
The CRM system is highly customisable, allowing for future expansion and adaptation as the business grows. It supports the creation of multiple pipelines and stages, each with its own set of triggers and actions. This means that as clients progress through the different stages, they receive tailored communications and marketing campaigns specific to their needs and interests. This personalised approach enhances client engagement and increases the likelihood of converting leads into projects.
Social Media Management
To boost Sharpe Williams Design’s online presence and brand awareness, we took charge of managing the firm’s social media accounts on Instagram and Facebook. Our strategy involved consistent posting across both platforms, ensuring that followers are regularly updated with engaging content. This included showcasing completed projects, sharing insights into the firm’s sustainable design practices, and highlighting industry trends.
In addition to posting content, we also monitored messages and performed industry-related engagement. This proactive approach involved interacting with other accounts in the architecture and design space, participating in relevant conversations, and responding to comments and inquiries from followers. The goal was to grow the firm’s social media following, increase website traffic, and spread awareness of Sharpe Williams Design’s unique approach to architecture and sustainability.
Conclusion
We successfully revamped Sharpe Williams Design’s website, implemented a robust CRM system, and managed their social media, significantly improving their online presence and client engagement. This comprehensive approach has positioned Sharpe Williams Design to continue growing and delivering on their commitment to sustainability and high-quality architecture.
Improved Online Presence
The new website has made it easier for customers to find information and engage with Sharpe Williams Design’s services.
Enhanced Client Management
The CRM system has streamlined the process of managing leads and client communications, leading to better customer relations.
Increased Brand Awareness
Consistent social media activity has grown their following and increased traffic to the website.
