Red Recruitment 24:7
Web Design
Refreshing Red Recruitment 24:7: A Modern Website Redesign
Red Recruitment 24:7 is an independent recruitment agency that connects employers and job seekers across a broad spectrum of industries. With a vast network of over 19.5 million candidates, they pride themselves on offering personalised and efficient recruitment solutions. However, their website had become outdated and was no longer effectively serving their two primary audiences: job seekers and businesses.
Modernise the Website
Provide a fresh, contemporary look.
Improve User Experience
Ensure the site is responsive across all platforms.
Enhance Functionality
Include features beneficial to both job seekers and businesses.
Before Website Redesign
The original website of Red Recruitment 24:7 faced several issues that hindered its effectiveness. The site looked old-fashioned and did not reflect the modern and dynamic nature of the agency, potentially deterring potential clients.
The site was also poorly optimised for mobile devices, making navigation difficult on smartphones and tablets, which increasingly represent a significant portion of web traffic. Additionally, the website lacked essential interactive features such as live chat, a language switcher, and a business fee calculator, limiting its ability to engage users and provide a comprehensive, user-friendly experience.
Lastly, the overall content on the site may not have been as engaging or informative as it could have been, possibly lacking in detailed information about the services offered by Red Recruitment 24:7. This could have contributed to a less compelling user experience, leaving potential clients with unanswered questions and uncertain about whether to proceed with the agency.
After Website Redesign
Post-redesign, the new website for Red Recruitment 24:7 boasts several significant improvements. The website now features a clean, professional design that resonates with both job seekers and businesses.
It is fully responsive, ensuring a seamless experience across desktops, tablets, and mobiles. New enhancements include a live chat function for immediate support and engagement with users, a language switcher to cater to a diverse audience, and an interactive calculator to help businesses quickly determine their costs. For job seekers, the redesigned website offers a user-friendly location to leave contact details, and learn about the industries that we work in.
For businesses, it provides detailed information on recruitment services, easy access to contact details and enquiry forms, and the fee calculator for quick cost estimation. Interactive elements such as live chat facilitate real-time communication between the agency and site visitors, the language switcher enhances accessibility for non-English speakers, and the fee calculator simplifies the process for businesses to calculate their potential recruitment fees.
Results
The redesign of Red Recruitment 24:7’s website has successfully transformed it into a sleek, modern, and user-friendly platform that effectively reflects the agency’s dynamic brand. The enhanced usability ensures a seamless experience across all devices, making it easy for both job seekers and businesses to navigate.
With the addition of interactive features like live chat, a language switcher, and a fee calculator, the site now caters to a broader audience, improving user engagement and simplifying key processes, all while maintaining a professional appearance.
SEO
Improving Search Rankings: SEO for Red Recruitment 24:7’s New Website
After successfully redesigning the website for Red Recruitment 24:7, our next step was to ensure that the new site performed well in search engine rankings. Despite the modern design and enhanced functionality, the site needed robust SEO to maximise its visibility to job seekers and businesses. Our goal was to optimise the website to attract more organic traffic and improve overall search engine performance.
Optimise On-Page SEO
Refine content, meta tags, and headers (H1, H2, H3 tags) for better search engine visibility.
Enhance Off-Page SEO
Build quality backlinks and increase online presence through directory submissions and outreach.
Boost Local SEO
Improve local search visibility to connect with nearby job seekers and businesses.
Content Strategy
Create and optimise blog posts to target relevant keywords and engage users.
Before SEO Implementation
While the redesigned website of Red Recruitment 24:7 was visually appealing and functionally sound, it initially lacked the search engine optimisation necessary to stand out online. Key issues included minimal keyword targeting, no meta descriptions, and underutilised header tags. Additionally, the site had limited off-page SEO efforts, resulting in fewer backlinks and lower authority in search rankings. Without a strong local SEO strategy, the agency was missing opportunities to attract nearby clients and candidates.
After SEO Implementation
Post-SEO implementation, Red Recruitment 24:7’s website experienced a significant uplift in search engine performance. On-page SEO was meticulously optimised, with keyword-rich content, refined meta descriptions, and properly structured header tags (H1, H2, H3) to enhance visibility. We also strengthened off-page SEO by securing quality backlinks and listing the agency in relevant directories, boosting their online authority. A focused local SEO strategy ensured that the agency appeared prominently in local search results, connecting them with their target audience. Additionally, we developed and optimised regular blog posts to drive traffic and engage users, reinforcing their industry expertise.
Impact and Results
Our SEO efforts began in June, and by July, the website had already seen a 28% increase in users, alongside a 22.5% increase in event count. This early success was driven by improved rankings for local keywords, with the website starting to appear in the map pack for key search terms. By the third month, we observed a 42% increase in calls compared to the previous month, as more visitors found the site through targeted local searches. Red Recruitment 24:7 is now ranking for more local keywords and terms, and the number of people visiting the site continues to rise steadily, translating into higher engagement.
