New Website for DP Wilkinson
DP Wilkinson is a well-established construction company based in Lincoln, delivering professional building, roofing, civil engineering, groundworks, surfacing, and plant hire services across Lincolnshire and the surrounding areas. With decades of experience and a strong reputation, they needed a new website to replace their previous platform, resolve ongoing issues, and better showcase the scale and quality of their services.
Overview
- Professional Online Foundation: A bespoke WordPress website designed to reflect DP Wilkinson's reputation, experience, and wide range of construction services.
- Comprehensive Service Display: Dedicated service pages covering construction, roofing, civils, groundworks, surfacing, plant hire, and more.
- Lead Generation Focus: Conversion-focused layouts with clear calls to action, enquiry forms, and trust-building content throughout the website.
- Local SEO Strategy: Optimised to improve visibility for construction and building services across Lincolnshire, Nottinghamshire, Newark, and surrounding areas.
The Challenge
DP Wilkinson's previous website had several issues that affected both performance and usability. The business required a fresh start with a reliable platform that better reflected the quality of their work while providing a smoother experience for visitors.
With an extensive range of services covering construction, roofing, civil engineering, driveways, landscaping, plant hire, and more, the website needed a clear structure that allowed visitors to quickly find the information they were looking for.
As an established construction company, it was important that the website showcased the company's experience, completed projects, and professional reputation. A modern design was essential to reinforce trust and credibility from the first visit.
The website needed to do more than simply provide information. It had to encourage users to get in touch by making enquiries simple and ensuring clear calls to action were visible throughout the customer journey.
The Solution
Modern, High-Performance WordPress Website
We completely rebuilt the website on WordPress, creating a fast, reliable, and scalable platform. The modern design reflects the professionalism of DP Wilkinson while providing a significantly improved user experience across desktop, tablet, and mobile devices.
Comprehensive Service Structure
Dedicated pages were created for each of the company's core services, allowing visitors to easily explore everything from roofing and building services to civil engineering, driveways, landscaping, and plant hire. This improved both usability and search engine optimisation.
Conversion-Focused Website Design
The website was designed with lead generation in mind, featuring clear enquiry forms, strategically placed calls to action, customer trust signals, project galleries, and simple navigation to maximise conversions.
Strong SEO Foundation
The new website was built with technical SEO best practices and location-focused optimisation, helping DP Wilkinson improve their visibility for construction-related searches throughout Lincolnshire, Nottinghamshire, Newark, and the surrounding areas.
