Responsive Web Design For NJ Recovery
We are thrilled to announce our recent collaboration with NJ Recovery in crafting a brand-new website for their 24-hour recovery business. This exciting project aimed to not only boost their brand visibility but also to extend their reach to audiences in and around Lincolnshire.
Overview
- Professional Online Presence: Built a modern website to establish NJ Recovery’s online visibility and make the business easily discoverable.
- Project Showcase: Designed a dedicated area to display completed recovery projects, highlighting reliability and professionalism.
- Customer Trust & Credibility: Created a polished, responsive platform to build confidence and connect with potential customers.
- Seamless User Experience: Developed a fully responsive WordPress site ensuring smooth navigation on desktop, tablet, and mobile.
The Challenge
Before partnering with SwitchUp Marketing, NJ Recovery had no website, meaning potential customers couldn’t find them online. This limited visibility and made it harder to compete with other local recovery services.
Without a digital portfolio, NJ Recovery couldn’t demonstrate their range of services or showcase their successful recovery work, which is key for building credibility in a service-based industry.
With no centralised digital platform, communication with customers was restricted to phone calls and social media, making it harder to generate consistent leads or enquiries.
As a growing business, NJ Recovery wanted their online presence to reflect their reliability, professionalism, and family-run values - something their previous setup didn’t communicate effectively.
The Solution
WordPress Website Build
We designed and developed a new WordPress website tailored specifically for NJ Recovery’s 24-hour vehicle recovery services. The site is fully responsive and built with scalability in mind, ensuring long-term adaptability.
User-Focused Experience
The website features a clear layout, accessible menus, and straightforward navigation. Visitors can easily find service information, view project examples, and contact NJ Recovery with minimal effort.
Mobile-Optimised Design
Recognising that many users access services on the go, we implemented a fully responsive design that performs seamlessly across desktops, tablets, and smartphones - ensuring accessibility for all users.
Trust-Building Content & Visuals
We incorporated imagery, testimonials, and project highlights that demonstrate the business’s expertise and approachable, family-run ethos. This helps establish trust and reinforces NJ Recovery’s commitment to customer satisfaction.
