EYJ Firedoors

New Website for EYJ Firedoors

EYJ Firedoors is a specialist provider of fire door installation, inspection, and maintenance services, helping businesses stay compliant and safe. Their previous website had become outdated and no longer reflected the quality of their work or supported their growth, so they required a modern, high-performing solution.

Overview

EYJ Landscaping - Case study by SwitchUp Marketing

The Challenge

The previous EYJ Firedoors website was outdated in both design and functionality, which made it difficult to effectively represent the business and engage potential customers.

The site lacked key features such as integrated reviews, streamlined enquiry forms, and a clear structure, limiting its ability to convert visitors into leads.

As a specialist service provider, it was essential to clearly communicate the full range of fire door services, including installation, inspections, and maintenance, while building trust with potential clients.

The business needed not only a stronger website but also a strategy to increase visibility through SEO and Google Ads, ensuring they could consistently generate enquiries.

The Solution

Modern, Functional WordPress Website

We designed and developed a new WordPress website that provides a fast, flexible, and scalable platform. The modern design reflects the professionalism of the business while improving overall performance and usability.

Dedicated Service and Content Structure

Clear sections were created to highlight each core service, ensuring visitors can easily understand what EYJ Firedoors offers and the value they provide. This structured approach also supports SEO performance.

Integrated Reviews and Conversion Features

Google Reviews were integrated into the site to build trust and credibility, alongside enquiry forms and clear calls to action that make it easy for users to get in touch.

SEO and Google Ads Strategy

Alongside the website, we implemented ongoing SEO and Google Ads campaigns to increase visibility in search results, attract relevant traffic, and drive consistent, high-quality leads.

Morgan Varlow - SwitchUp Marketing

About The Author

Morgan Varlow

Morgan is the founder of SwitchUp Marketing, a Lincoln-based agency that builds websites and helps businesses get found online. He works with businesses across Lincolnshire and the wider UK, and works directly with every client rather than passing them to an account manager. Whether that means running a business's marketing end to end or working alongside an existing team, the aim is always the same: more enquiries, more work, and steady growth.

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Steve Rowell
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What an amazing experience working with Marlow. He made the whole process effortless and the website he created is fantastic. Just what we wanted if not a little bit better. Awesome company. Would definitely recommend.
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Nicola Paxon
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Morgan set up two business websites for us. He went out of his way to meet up with us for a coffee and go through all our ideas and then made two fantastic sites. Any little changes I wanted to make wasn't an issue at all. He is such a lovely person and really personalises his work through the discussions we had. We additionally opted to have Morgan manage our two sites, and he always checks in with us from time to time to make sure we are happy with everything (he even visited our home to drop of a box of chocolates this Christmas). I would not hesitate to recommend his services. He is very affordable and because I am not a very 'I.T/techy' person, he has the patience to explain anything to me so that I understand.
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Emma Wilson
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⭐⭐⭐⭐⭐ Nothing has been too small for Morgan to complete. He’s been absolutely great from start to finish — helpful, patient, and really easy to work with. Every request has been handled quickly and professionally, and the end result is exactly what I wanted. I would highly recommend Morgan to anyone looking for a reliable and talented website designer.
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mark morley
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Morgan has worked with us for over a year now, genuinely a really nice guy that takes you through the journey at your pace, from websites to SEO and marketing, he’s been a great asset to our business. Thank you Morgan for all that you are doing for us, Mark Morley, MD Red Recruitmemt 24:7.
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Leanna Musson
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10 out of 10 service, Literally took the pressure off myself to get our new website up and running. I would highly cecommend.
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Mark Powell
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An absolute pleasure to work with Switchup Marketing. From just a few simple notes Morgan understood what I wanted, and he delivered a website that was above and beyond all my expectations. Visually pleasing and straight to the point. From start to finish his communication was flawless and he responded to my requests instantly. On top of this his services are more than affordable. I highly recommend Switchup Marketing
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Marie Handford
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Morgan was great at listening to me on setting up my new business- offering me fantastic marketing advice. Thanks again
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Lee Frecklington
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"I had an excellent experience working with SwitchUp Marketing. From start to finish, Morgan was highly responsive and easy to work with. He took the time to understand my vision and delivered a website that exceeded my expectations. Throughout the process communication was seamless and any questions or adjustments were addressed quickly. I’m incredibly satisfied with the final product and would highly recommend.
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Toni O'Brien
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I contacted Morgan to bring my ideas forward into developing a new website for me and I am so glad I did. Morgan listened carefully and he implemented changes promptly. Nothing was too much trouble. Morgan took the time to really get to know what I wanted from my website. His expertise and support throughout the process was fantastic. Everything I asked for was done quickly and efficiently and I look forward to continuing working with switch up marketing going forward.
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Mj Mj
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I’m a small business owner just started up I dealt with Morgan from switch marketing and let me tell when I say he has the best prices best customer service I really meant I called a few diffrent company’s but only switch up market could cater to my need thanks Morgan!

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