Lamond Wills

Website Redesign for Lamond Wills

Lamond Wills is a professional will writing and estate planning service, helping clients across the UK secure their futures. Known for their reliable expertise, they were looking to enhance their digital presence as part of their growth strategy.

Overview

Lamond Wills - Case study by SwitchUp Marketing

The Challenge

The existing static website restricted Lamond Wills’ ability to make updates quickly, creating dependence on external developers.

The previous site lacked sufficient pages to fully showcase their offerings, limiting potential customers’ understanding of services.

With plans to expand, the site needed to be scalable to accommodate new services and content without extensive redevelopment.

The existing design, while visually appealing, wasn’t optimised to provide the best user experience or fully support marketing objectives.

The Solution

WordPress Migration

Transitioned the site to WordPress, giving the marketing team greater independence to manage updates, content, and design changes efficiently.

New Service Pages

Added comprehensive pages detailing all services, ensuring potential clients can quickly understand Lamond Wills’ full range of offerings.

Flexible & Scalable Design

Built a user-friendly platform that can grow with the business, supporting future expansion and new marketing initiatives.

Enhanced User Experience

Optimised the layout, navigation, and content structure to create a seamless experience for visitors while highlighting professionalism and trustworthiness.

Morgan Varlow - SwitchUp Marketing

About The Author

Morgan Varlow

Morgan is the founder of SwitchUp Marketing, a Lincoln-based agency that builds websites and helps businesses get found online. He works with businesses across Lincolnshire and the wider UK, and works directly with every client rather than passing them to an account manager. Whether that means running a business's marketing end to end or working alongside an existing team, the aim is always the same: more enquiries, more work, and steady growth.

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