LF8 Coaching

New Website for LF8 Coaching

LF8 Coaching, founded by former professional footballer Lee Frecklington, provides expert football training to young players of all abilities. With a strong focus on skill development, confidence building, and enjoyment, LF8 Coaching offers a range of training programmes, including Soccer Saturdays, school coaching, holiday camps, and private coaching.

Overview

LF8 Coaching - Lee Frecklington - Case study by SwitchUp Marketing

The Challenge

LF8 Coaching needed a single platform where all programme information, schedules, and registration details were easy to access.

Previously, parents had to contact Lee directly for bookings, creating inefficiencies and limiting growth opportunities.

The website needed to clearly explain all available sessions, benefits, and schedules, helping parents make informed decisions.

As a new business led by a former professional footballer, the site had to convey trust, experience, and quality in a competitive youth sports market.

The Solution

Clear Service Listings

Dedicated pages for each coaching programme, detailing session types, benefits, and availability, to make it simple for parents to understand the options.

Simple Registration Process

Integrated sign-up functionality streamlined bookings, reducing friction and enabling easier access for both parents and players.

Mobile-Friendly Design

A fully responsive website ensures seamless access across mobiles, tablets, and desktops, catering to busy parents on the go.

Centralised Information Hub

All essential details about LF8 Coaching - from programme descriptions to contact info - are available in one place, improving navigation and user experience.

About The Author

Morgan Varlow

Morgan is an experienced marketing professional with expertise across various marketing disciplines. Passionate about helping businesses grow, Morgan works with clients worldwide but particularly enjoys supporting local businesses in and around Lincolnshire. This support includes managing entire marketing operations or collaborating with existing teams to enhance their efforts.

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