New Website for Upholstery Medic
Upholstery Medic is a new start-up business providing expert upholstery repairs and reupholstery services across Lincolnshire, Nottinghamshire, and South Yorkshire. With over 35 years’ experience, their skilled upholsterer offers everything from frame and spring repairs to full reupholstery of chairs, dining chairs, headboards, and footstools.
Overview
- Professional Digital Launch: A modern, SEO-optimised WordPress website designed to give Upholstery Medic a professional online presence and showcase their extensive upholstery expertise.
- Service Clarity: Dedicated service pages outlining upholstery repairs and full reupholstery options, providing customers with clear information on what’s included.
- Conversion-Focused Structure: Strong calls to action and an easy-to-navigate layout encourage visitors to request quotes and make enquiries.
- Local Search Visibility: Optimised to attract customers searching for upholstery repairs and reupholstery across Lincolnshire, Nottinghamshire, and South Yorkshire.
The Challenge
As a new business entering a competitive local market, Upholstery Medic needed to build credibility quickly. Without an online presence, they struggled to reach customers actively searching for repair and reupholstery services, limiting their ability to generate consistent leads.
With over 35 years of hands-on experience, the business needed a website that reflected its craftsmanship and skill. The challenge was translating this experience into a modern digital design that balanced professionalism with approachability.
Many upholstery and furniture repair services operate locally, so the website needed to clearly define Upholstery Medic’s unique selling points - from expert reupholstery to personalised restoration — and make their offering stand out to potential clients.
For a service-based business, ease of contact is essential. The challenge was to ensure that users could quickly understand the services offered and effortlessly request quotes, whether browsing from a desktop or mobile device.
The Solution
Modern, Professional WordPress Website
We designed and developed a clean, contemporary website that mirrors Upholstery Medic’s professionalism and high-quality craftsmanship. The visual design is modern yet simple, using imagery and layout to inspire confidence and showcase attention to detail.
Service-Specific Landing Pages
To strengthen visibility and user understanding, we created dedicated service pages for upholstery repairs and reupholstery. Each page clearly outlines the benefits, processes, and expertise behind the work — helping customers make informed decisions and boosting SEO performance.
SEO Optimisation for Local Reach
The site was fully optimised for regional search visibility, targeting phrases like upholstery repairs Lincolnshire, chair reupholstery Nottinghamshire, and furniture restoration South Yorkshire. This ensures the business ranks for relevant local searches and attracts the right audience.
Enhanced User Experience and Calls to Action
We implemented clear, consistent calls to action throughout the website, making it simple for visitors to get in touch for quotes or consultations. The structure and design were tailored to encourage engagement and make the enquiry process as smooth as possible.
