New Website for MP Musculus
MP Musculus is a newly launched sports massage and personal coaching business run by Mark Powell, a qualified Level 4 Sports Massage Therapist with over 20 years’ experience in the fitness industry. Based at Anytime Fitness Ilkeston and ProFitness Clay Cross, the business offers tailored sports therapy and personalised coaching to help clients feel better, move better, and live pain-free.
Overview
- Professional Digital Presence: A modern WordPress website built to give MP Musculus a credible and approachable online home.
- Showcase of Services: Dedicated pages for Sports Massage Therapy and Personal Coaching highlight benefits, techniques, and client experience.
- Easy Client Engagement: Prominent contact details and booking links make it simple for potential clients to take action.
- Local SEO Optimisation: Optimised for relevant local searches across Ilkeston, Clay Cross, and surrounding areas.
The Challenge
As a newly launched venture, MP Musculus needed a strong digital foundation to build trust with clients and communicate professionalism from the outset.
Mark Powell’s 20+ years of fitness and sports therapy experience needed to be clearly conveyed to reassure potential clients and differentiate the business from competitors.
Without a website, potential clients had no central place to learn about services, see benefits, or easily make bookings, limiting business growth and visibility.
The site needed to be flexible and easy to update as MP Musculus adds new services, expands offerings, or adjusts locations in the future.
The Solution
Modern, User-Friendly WordPress Website
We built a professional, clean, and easy-to-navigate WordPress website that reflects the care, expertise, and quality of the business. The layout ensures users quickly find relevant information without confusion.
Dedicated Service Pages
Sports Massage Therapy and Personal Coaching each have their own pages, clearly explaining benefits, approaches, and what clients can expect, supporting both SEO and usability.
Contact & Booking Optimisation
Prominent contact information and integrated booking links ensure clients can easily make appointments, reducing friction and increasing conversions.
Local Search Engine Optimisation
The website was optimised for location-specific searches such as sports massage Ilkeston, personal coaching Clay Cross, and similar keywords, helping attract clients from the surrounding areas.
