Website Design for The Balanced Perspective
The Balanced Perspective is a new counselling and coaching business based in North Hykeham, Lincoln. They provide professional support to people of all ages, helping clients navigate challenges, achieve personal growth, and improve mental well-being. Their services cover a variety of needs, including mental health counselling and life coaching, tailored to support each individual’s unique journey.
Overview
- Accessible Website: Designed a clear and welcoming online platform for clients to easily discover services and get in touch.
- Service & Pricing Clarity: Presented detailed information on counselling and coaching options, including transparent pricing.
- Professional & Trustworthy Design: Crafted a calm, supportive design that reflects the caring nature of The Balanced Perspective’s work.
- Scalable for Growth: Built on WordPress, allowing easy updates and expansion as the business evolves.
The Challenge
As a new counselling and coaching business, The Balanced Perspective did not yet have a website. This meant potential clients in Lincoln and surrounding areas had no central place to learn about their services or contact them.
In the counselling and wellbeing sector, trust and professionalism are crucial. Without an online presence, it was challenging to establish credibility or reflect the supportive ethos of their work.
The business needed to clearly communicate its range of services, pricing, and process for getting started, ensuring potential clients could make informed, confident decisions.
As a new business, they wanted a platform that could evolve - supporting additional services, resources, and features as they grow.
The Solution
WordPress Website Design
We designed and launched a modern, fully responsive website built on WordPress. The layout is clear and intuitive, providing easy navigation for visitors to explore services, pricing, and contact options.
Dedicated Service Pages
Each counselling and coaching service was given its own page, explaining the benefits and approach in detail. This structure improves clarity and user experience, helping visitors quickly find what’s relevant to them.
Transparent Pricing & Getting Started Guide
A clearly presented pricing section and step-by-step guide make it simple for clients to understand how to begin their journey - reducing barriers to booking.
Local SEO & Scalability
We optimised the website for local searches in Lincoln and North Hykeham, helping attract nearby clients. The site was also designed with scalability in mind, making future updates and service additions seamless.
